7
MAY
Marketing Review del Hoy es Marketing Valencia. Por Trevor Long
MAY
7 de mayo de 2009, editado por Ari
Categorías: Campus Hoy es Marketing , Valencia, Cuéntanos tu experiencia, Edición Actual , Valora el evento, Ediciones , 2009
Trevor Long, un americano asentado en Valencia, aporta su experiencia acerca del Hoy es Marketing Valencia, en el idioma empresarial por excelencia. Es un repaso de todo lo sucedido, con un toque ameno y entretenido.  In Valencia, marketers get few chances to attend conference events catered directly to marketers. Yesterday, the "Palace of Congresses" was packed with eager marketers for the marketing conference Hoy es Marketing.The conference had a basic format. Eight speakers, sponsor booths, and a complementary cocktail afterward. No Q&A and no interactive function, which was a huge downer, but it was offset by great speakers and a wealth of information. Javier Rovira started the show with a presentation of his latest read, "Consumering", which I found very similar to other publications by other American authors I wont name here. However, Mr. Rovira has his own way of explaining how marketing has changed from product-centric planning to customer-centric planning. He explained that marketing is about generating demand from your clients needs. He found that there are 4 elements to Consumering - Identity, Performance, Intensity, and Freedom. These 4 elements relate respectively to branding, need marketing, experience marketing, and marketing FOR the consumer. The latter carries the most importance, hence the name of the book. You can find Javier's publication here and here. I didn't take interest in buying the book, but if you would like a good read from a Spanish marketing stand-point, I would imagine that this would be a great choice. |
